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Channel: Social Media Monitoring and measurement » The Guardian
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SCIENCE BLOGGERS LOSE THEIR FIZZ

An ethical row has broken out over a corporate blog from Pepsi on The Guardian’s ScienceBlogs.  Several bloggers have resigned from the respected site after the company started a nutritional blog....

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Magical VS Casual- What’s the sentiment on social?

The author of one of the most well-known book series in the world, was under a lot of pressure last week when her much anticipated adult novel hit the shelves. Before the release, everyone involved in...

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Savvy social shopping

The next two years are predicted to change the retail world forever and social shopping is predicted to soar to new heights. The Guardian has described social media as “a highly valuable tool to...

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Interaction by consumers with brand social media accounts

With 85% of Brits now shopping online, it’s no wonder that brands are being urged to engage on social … and pronto! Online shopping partner, Webloyalty, and retail researcher Conlumino, recently found...

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